did rebel yell bourbon change its name

For more information, please see our Just like the Big Lot Stunt Coaster is still Italian Job, the Crypt is still Tomb Raider, Drop Tower is still Drop Zone, the Racer75 will always be THE REBEL YELL! These newpackaging and name changes now provide amore consistent and cohesive brand familylineup at retail. Idol got the idea to name the album "Rebel Yell" after attending a party with The Rolling Stones. The name, Rebel Yell, was nothing more than a nod to the regions history by a multi-park company trying to be relevant to Virginians. Shoddy_Ad7511 6 mo. Famous bourbon brand Rebel Yell has undergone a rebrand for a new generation of rebels. One last piece of news from the Kentucky distilleryRebel Yell 10 Year Single Barrel, which debuted back in 2016, will be available in a 2,600-bottle run this year. Hit it on the desktop version, and there's actually a rebranded 10-yr without the "Yell". Since Pappy Van Winkle led the most current bourbon craze, and the flavor profile has changed as of late, fans want to taste the old Stitzel Weller versions. sberto 2 yr. ago It's up to the distributor in your state. The wheated bourbon is known for its smooth-sipping and sweeter, softer taste. It started with a new bottle design and a new marketing campaign. I think that this is an overreaction but understand the logic of removing a name that might possibly be offensive to a small minority. This change has been made at the request of Luxco, which renamed its Bourbon brand Rebel Yell. This change is still in effect on store shelves. Whiskey Review: Rebel Yell Bourbon - The Whiskey Wash The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. It was on Dixie Highway so, naturally, we were the Rebels. In addition to focusing on tradition while producing whiskey in a unique way, this distillery is known for its distinctive style of bourbon. Full stop. Lets pour ourselves a glass and find out. However, Rebel has more functionality as its much better in other mixed drinks and by itself. Weller. The yell has often been linked to Native American cries. I dont claim to speak for or represent anyone. According to Lux Row Distillers, the new bottle includes an embossed rounded shoulder as well as new front and back labels. 1965. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. That's how we are supposed to do this right? Its 36-inch continuous column still has a capacity to produce 50,000 barrels or about 3.25 million proof gallons of bourbon per year. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville. Also, Kings Dominion had an Old Virginia area and cues that it was trying to include some connections to the state. The Rebel Yell brand is currently produced at the Luxco distillery. Photo Credit Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated bonded style bourbon that retails for about $20 for a 750mL bottle. Weller. They were trying to distance themselves from that heritage because its becoming less an less accepted. Even though I cant think of a past event where anyone was upset or protested, it could happen. In 2018, Luxco opened its own distillery named Lux Row in honor of the long tree-lined drive that leads to the facility. More than 150 yearslater, Rebel Yell is bridging the gap betweenits proud heritage and modern times to honorthe universal spirit of rebellion that lives onin each of us. The original Rebel Yell recipe was developed in 1849 at the Stitzel-Weller Distillery, where it would become one of the worlds most famous beverages. He found two historical recordings of two different soldiers from two different states (North Carolina infantry, and Virginia cavalry), and he claims they sound nearly identical. Rebel Yell Bourbon was started in 1849 by an individual known as William Larue Weller who was one of the first people to replace rye with wheat in his whiskey mash bill. As lame as Apple Zapple, as the parks wild mouse coaster has been renamed. While I wouldnt necessarily want to buy a bottle at either price point, it makes much more sense at $13. Recently, we reviewed Kentucky Deluxe, but we needed a little hiatus before hopping back on the wagon of bottom shelf whiskey. Considering the existence of many differing versions of the yell, it is possible that it had multiple origins. Maybe next time I'll have to make my sarcasm more evident!!! First Name Last Name Email Zip Code ago Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. Rebel Yell (bourbon) - Wikipedia 3 charred oak barrels. Lux Row Distillers states that the new bottle features an embossed rounded shoulder in addition to revised front and back labels. Composition: 68% corn, 20% wheat, 12% barley Aged: 10 years in virgin American white oak. The "Rebel Yell" brand was created at Stitzel-Weller in the 1930s (with the idea of distilling it in limited batches for exclusive distribution in the Southern United States). Brand of Kentucky straight bourbon whiskey, Learn how and when to remove this template message, https://ohc.library.louisville.edu/ohms/viewer.php?cachefile=1986_52_farnsley.xml, https://en.wikipedia.org/w/index.php?title=Rebel_Yell_(bourbon)&oldid=1138241841, Food and drink companies established in 1849, Articles needing additional references from March 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License 3.0. (Originally published in, This page was last edited on 10 February 2023, at 16:18. This is just the case for bourbon. Rebel Bourbon is a decent intro into wheated bourbon, however. Weller bourbon would be purchased by the Sazerac company and produced by their Buffalo Trace distillery, but the Rebel Yell brand was purchased by David Sherman Corporation (now Luxco, who also produce Everclear grain alcohol) and production moved to the Heaven Hill distillery in Bardstown, Kentucky. In addition to the flagship Rebel Bourbon, there are multiple line extensions to the Rebel Yell bourbon family. . The original name of the company was W.L. The original time-honored Rebel Yell recipedates back to 1849, when it was invented atwhat would become the Stitzel-WellerDistillery. In January 2021, Luxco was acquired by Midwest Grain Processors MGP the countrys largest third-party producer of sourced whiskey products. The standard price of Rebel Yell used to be right around the $12 mark. All Rebel Yell packaging has been updated toproduce a robust, uniform shelf presence forthe entire brand family. Rebel Yell was originally marketed as a bourbon for the deep south, but this changed in the late 1980s as it became available nationwide. In 1999, the brand made its way to the portfolio of the David Sherman Corporation rebranded as Luxco in 2006. Then post them to secondary sites as Dusty's or old label bottels for 2000% the price. It is what it is. r/bourbon - Fun Fact: Luxco has rebranded their "Rebel Yell" line of I've heard the 10-yr is the same juice from the Old Fitz decanters. Luxco was a relatively small NDP and rectifier. How it starts deep and ends high, how it rises into three increasing crescendos and breaks with a command of battle. Rebel Yell Has a Cool New Look and Two New Bourbons, Get the latest whiskey news and reviews to your inbox, recent news from Luxco, the brands owner, Whiskey Review: Watershed Barrel Strength Straight Rye Whiskey, Whiskey Review: Square 6 High Rye Whiskey, The Epicurean Adds Amarone Finish Edition To Wood Series Bottlings, Whiskey Review: Pursuit United Oak Collection Blended Straight Rye Whiskey, Whiskey Review: Redwood Empire Grizzly Beast Batch 2, Kentucky Derby Museums Secretariat Bourbon Box Set Available In A Lottery, Whiskey Review: Laws Whiskey House Cognac Cask Finished Bourbon Batch 2, Walsh Whiskey Releases The Irishman Vintage Cask 2023 Edition, Whiskey Review: Hard Truth Distilling Caramel Malt Sweet Mash Rye Whiskey, Midleton Very Rare Launches 2023 Irish Whiskey Vintage. This is just a (smart) calculation by a company looking to avoid a potential PR crisis which these days comes fast, often, and from ever angle. Mash Bill Bourbon and Whiskey Ingredient Guide, Definitive Guide to the Different Types of Whiskey, Copyright 2022 Gentlemen Ranters | All Rights Reserved. However, while traditional bourbons contain wheat as the flavoring grain, distillers who make wheated bourbon swap the more traditional spicy rye grain for the soft and smooth wheat in the mash bill or list of grain ingredients. Do you support the move? and our 1872) to form the Stitzel-Weller distilling company in 1910. It was just a name. Especially for those of us that have been riding it since the 70s," said one more. The reason is because it is cheap and good enough. Why Changing Rebel Yell's Name is the Right Move I had to go back and do some sleuthing, because it was one of the first things I noticed, the rebrand of the 10-yr. The Lux Row facility has seven barrel warehouses, each with a 20,000 barrel capacity. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. Rebel Reservewill also be updated and now called RebelYell Small Batch Reserve. Check out what we are up to! These new packaging and name changes now provide a more consistent and cohesive brand family lineup at retail. Without fail, it was Yellowstone or Rebel Yell. Rebel Yell Bourbon is often left out of the wheated discussion. Although the recipe for the whiskey dates back to 1849, the Rebel Yell brand was registered in 1936. Rebel Yell Has a Cool New Look and Two New Bourbons We talk about bourbon, rye, or any American whiskey here (yes, even Jack). Luxco recently released a Rebel 10 Year Single Barrel Bourbon. Edit: Watching this yo-yo up and down has been hilarious. You Might Want To Rethink Drinking Rebel Yell Whiskey. Here's Why In 2019 Rebel Yell began rebranding. A burst of sweet corn erupts from my Glencairn glass before giving way to vanilla, warm . Other brands produced by Luxco include Ezra Brooks, David Nicholson and Blood Oath. This topic has been inactive for at least365 days, and is now closed. For more than 150 years, Rebel Bourbon has been bridging the gap between its proud heritage and modern tastes to honor the rebel spirit that lives in each of us. Tons of bottles out though. I like Rebel Bourbon a lot better at the $13 price point than $18. Rebel Yell is a brand of Kentucky made Straight Bourbon Whiskey that is made using more wheat than most Bourbons. "[4] The Library of Congress has a film from the 1930s of a dozen or so veterans performing the yell individually and as a group. A new bottle extension for the Rebel Yell brand, Rebel Yell 100, is a wheated bourbon that has been specially distilled. So, to prevent further confusion as to whether these are the same brand, weve used the name interchangeably throughout this post. Yes. Landon Sampsell We will never go there again. The original time-honored recipe is steeped in charred oak barrels for ten years to produce a unique flavor profile. We have to acknowledge and accept our past. In January, 2015, Rebel Yell underwent another re-branding to appeal to a new, younger demographic. It might not be an everyday sipper. While he had no prior knowledge of whiskey, he did have some experience. Getting a little punchy here, down in the DeepSouth . When it was launched, it was only available south of the Mason-Dixon line. Confederate soldiers used the yell when charging to intimidate the enemy and boost their own morale, although the yell had many other uses. I do understand how the move may look like the recent trend happening around the country to remove Confederate statues and monuments. The brand bounced ownership, eventually landing in the Diageo portfolio. "Charley (Farnsley) concocted it in about 1937, and his uncle (Alexander Thurman Farnsley) owned W. L. Weller, on Main Street, at that time, with the Stitzler-Weller people, and they bottled it for him." Civil War soldiers, upon hearing the yell from afar, would quip that it was either "Jackson, or a rabbit", suggesting a similarity between the sound of the yell and a rabbit's scream. Good Lord, people. I certainly wont miss the kind of people who are that offended, by a name change and dont know the difference between youre and your, (as in your pleasing the pc crowd), or dont know how to spell Busch Gardens. Rebel vs Rebel Yell : r/bourbon - reddit.com After the whiskey has been mashed, fermented and distilled, bourbon must be matured in new American oak barrels according to U.S. regulations. Do you wish theyd keep the name. Yep, they did. And lets be honest, thats all you can really ask for when buying a $15 bottle of bourbon. Yes. This product is available only in our gift shop, and it may not always be available in a particular size. Aaron joined the drinks industry in 2013. Sidney Lanier, the poet and Confederate veteran, described his unit's yell as "a single long cry as from the leader of a pack of hounds."[9]. While its still available for under $15, you may have more trouble finding it at the price. Jubal Early once told some troops who hesitated to charge because they were out of ammunition: Damn it, holler them across. Rebel Yell was a term that represented the confederate army, so they changed things up to market to a larger consumer base. Rebel Yell: A Classic Bourbon from the Deep South Rebel 10YO Single Barrel Kentucky Straight Bourbon Whiskey - Caskers "Who Whipped Whom? EXPLORE WHISKEY REBELLIOUS REMIXES Spring Manhattan Bourbon-Amaro Highball Elderflower Smash SEE ALL COCKTAILS etc. After the rebranding, Luxco has attempted to move Rebel up from the bottom of the bottom shelf. It was not that; it was the Southern war cry."[10]. In comparison to Kentucky Deluxe, its definitely better but 2-3x the price. But again, I was never personally offended and never knew anyone who was. QUELLERS QUARRY INCLUDE Rebel Yell, Blood Oath, David Nicholson, and Erzra Brooks Kentucky Straight Bourbons fromLuxcos distillery. Note: Luxco recently changed the brands name from Rebel Yell Bourbon to Rebel Bourbon. Barrel and Brew was created by four guys with a passion for crafting the perfect cocktails. He recounts the story of an old Confederate veteran invited to speak before a ladies' society dinner. I honestly dont see what the big deal isbut then again, Ive never visited KD nor grew up in the south. The brand bounced back and forth between the Diageo portfolio and the original owners before finally arriving in the portfolio. The flavors are going to be standard, the mouthfeel will be thin, and a cheap alcohol taste will come with it. Theres something about the rebel yell bourbon confederate flag that just screams bad boy. Its the perfect drink for those who like to live on the wild side. Units were nicknamed for their apparent ability to yell during battle. The original recipe for Rebel Yell Bourbon was introduced in 1849 at the Stitzel-Weller distillery, known for using wheat in replacement of rye in the mashbill. In Ken Burns's documentary The Civil War, Shelby Foote notes that historians are not quite sure how the yell sounded, being described as "a foxhunt yip mixed up with sort of a banshee squall". I am curious why the rebranding. People who don't think it tastes very good refer to it as Rebel Scum. 6, a bourbon blend consisting of three primary bourbons aged for varying periods of time is unique. All the haters should be happy for a name change instead of losing it completely (RIP Thunder Road). Create an account to follow your favorite communities and start taking part in conversations. Whether youre sipping it neat or mixing it in with your favorite cocktail, Rebel Yell 100 bourbon is the perfect whiskey for any occasion. Give me a break! Finish: Sweet honey and light pepper and spice. Please check your entries and try again. It wont be undone but it was a mistake to change the name of an icon! There are 4 primary grains used in the production of whiskey barley, corn, rye, and wheat. Now that yell is considered offensive, the poor folks at Yellowstone mustbe looking over their shoulders. [6], Another claim is that it derived from the screams traditionally made by Irish and Scottish Highlanders when they made a Highland charge during battle. To me it was just a name given to a coaster, devoid of any historical or political significance. Not sure why it shows the old one on mobile. If youre looking for a bourbon thats sure to get you noticed, rebel yell is the way to go. Caramel, citrus peel and baking spice flavors of cinnamon, nutmeg and vanilla. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. Rebel Yell dropped Yell? - General Bourbon Discussion - Straightbourbon.com On this Wikipedia the language links are at the top of the page across from the article title. "He didn't bottle a great deal of it, and several years later, four or five years later he sold the brand to the Southern Comfort people, and they never used it. His idea was to create the whiskey in small batches and distribute them solely in southern states ("rebel yell" being a term used for a particularly unique battle cry . Rebel Yell is way better name than Racer75. Did something happen with Rebel Yell bourbon? : r/bourbon For most of its existence, Luxco was a non-distillery producer or NDP which meant they did not own a distillery. However, the Stitzel-Wellers original Rebel Yell bourbon recipe which contained wheat instead of rye remained the same. The brand was meant to celebrate the 100 year anniversary of the original Weller company. Christian: The nose on this 1969 Rebel Yell Kentucky Straight Bourbon Whiskey is significantly different than the previous two iterations we have tasted from Stitzel-Weller. When you get towards that higher end, you start competing with whiskeys such as Jack Daniels or Makers Mark, which Rebel does not compare to. One of the earliest accounts of the yell comes from the First Battle of Manassas (Bull Run) during then Brig. Given the differences in descriptions of the yell, there might have been several distinctive yells associated with the different regiments and their respective geographical areas. Katelyn is a freelance writer in Portland, Oregon. Rebel Yell SmallBatch Rye will provide a little more spice androbust flavor to the current Rebel Yell familylineup. And of course Racer refers to its ride design featuring two tracks where trains race each other throughout its hilly course. I think you hit the nail on the head on this. The Rebel Yell bourbon brand is produced by Luxco, a family-owned company based in St. Louis, Missouri. Rebel Yell American Whiskey tries to hedge its bets and give consumers both rye and bourbon, but it succeeds in neither respect. (The best illustration of this "true yell" which can be given the reader is by spelling it as above, with directions to sound the first syllable 'woh' short and low, and the second "who" with a very high and prolonged note deflecting upon the third syllable "ey."). It was the ugliest sound that any mortal ever heard even a mortal exhausted and unnerved by two days of hard fighting, without sleep, without rest, without food and without hope the Southern soldiers cannot cheer, and what passes muster for that jubilant sound is a shrill ringing scream with a touch of the Indian war-whoop in it.[11]. Hes teamed up with Master Sommeliers and Master Distillers to help educate people about the science that goes into alcohol production. And I never even thought about the park changing the name. All retail support materials will be updated tohighlight the new packaging and driveconsumers to the Band of Rebelsprogram online. Im only speaking for myself and the people I encountered. Rebel Yell Kentucky Straight Bourbon Classification: Straight Bourbon Company: Lux Row Distillers Distillery: Undisclosed Kentucky Distillery (ies) Release Date: Ongoing Proof: 80 Age: NAS Mashbill: Undisclosed (Includes corn, wheat, and malted barley) Color: Gold MSRP: $18 (2021) Official Website McDonald, F., (1978), "The Ethnic Factor in Alabama History: A Neglected Dimension". In 2016, construction on the brand new Lux Row Distillery was begun. It is high-proof and made from corn. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. Rebel Yell Launches New Look for Brand Lineup | Kentucky Bourbon Trail Download the Kentucky Bourbon Trail Distillery Map Download Now Join Our Newsletter Mailing List Fields marked with an * are required First Name * Last Name * Email * If you are a human seeing this field, please leave it empty. This unique style offers hints of honey and butter followed by a . ELTepes 2 yr. ago That's good to know. After a couple weeks of it not being restocked, I up and asked the clerk if they just weren't stocking it at that store (the one closest to me was a bit smaller than others around town) and I just wondered if I needed to go to a different store, but he looked it up and apparently they could no longer order it. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. An American classic is reborn for anew era of rebellion! Introduced in April 2019, Rebel Yell 100 is a wheated bourbon, and a new bottle extension for the Rebel Yell brand. History of Rebel Yell in America - Dram Devotees But it never did any good. The company was eventually dissolved, and production ceased in the early 2000s. Rebel Reserve will also be updated and now called Rebel Yell Small Batch Reserve. The company statement is fairly short on details about the expression, but weve reviewed previous editions, and this one looks to be similar: a higher-end, older, single-barrel version of Rebel Yell bourbon, part of an ongoing effort (along with the several redesigns the brand has undergone in recent years) to revamp the brands hard-partying reputation. Rebel Yell 10 Year Single Barrel Bourbon - The Whiskey Shelf We had a fantastic time but renaming an icon like this should be done with more concern for the memories of those who grew up with those icons. Someone might need to find something more important to worry about than the name of a roller coaster that doesnt belong to them. Other wheated bourbons include Makers Mark, Larceny, and W.L. There'd be riots for sure! Reddit and its partners use cookies and similar technologies to provide you with a better experience. Both new variants will be in a750mL bottle with screened-printed labelgraphics and at 90 proof. On this Wikipedia the language links are at the top of the page across from the article title. Maybe they should just rename it then - to Rebel Yip - since that is more descriptive of that sound anyway? Rebel Yell was a term coined for the battle cry of the confederate army. And he said, "Well if you don't pick it up we're thinking of picking it up." Review: 1969 Rebel Yell Kentucky Straight Bourbon Whiskey Kings Dominion amusement park is quietly dropping the Confederate-themed name of its iconic roller coaster, Rebel Yell, and isn't saying whether the decision is tied to the continuing. Despite not having any background in whiskey, Charles R. Farnsley the former mayor of Louisville created the brand to commemorate the centenary of the Stitzel-Weller distillery. In 2019 Rebel Yell went through a rebranding effort. Many of these are answered in the article above. The brand has changed hands and recipes, but it is a part of American bourbon history. Even my 7 year old commented that racer 75 is a dumb name and both my boys still called it the rebel yell. Rebel Yell 10 Year Details. So, if youre new to the bourbon category and want to try a wheated bourbon drinking experience without taking a hit in your wallet, Rebel Bourbon is a great starter brand to give a try. And its got a bit of an edge, thanks to the addition of the Confederate flag. Has something happened to them, or is my state just not able to get it anymore. Sorry, I missed that. The distillery was founded in 1888 and originally known as the Stitzel-Weller distillery. Rebel Kentucky Straight Bourbon Whiskey is a defiantly smooth wheated bourbon made according to its original time-honored recipe since 1849. Whiskey Review: Rebel Yell American Whiskey Yes, Racer 75 is a weak, uninspired name but Im glad to know that inbred rednecks who say they will no longer be renewing their seasons passes just because of the name change will no longer be in the park! One, from a 1938 newsreel documenting the 75th anniversary of the Battle of Gettysburg, documents several Confederate veterans performing the yell as a high-pitched "Wa-woo-woohoo, wa-woo woohoo. I had to do some sleuthing to see what you were referring to. The overall effect on the palate is brief and minimal, and the taste has no unique profile. Wild Turkey Rare Breed, Jura 10 Year Old, Rebel Yell, and New Irish Whiskey Waitis that name potentially offensive? Midwest Grain Processor acquired the Rebel Yell whiskey brand fromLuxco, a Kentucky distillery that was founded in 1918. Today, the production of Rebel Yell Bourbon takes place at the brand new distillery. Then arose that do-or-die expression, that maniacal maelstrom of sound; that penetrating, rasping, shrieking, blood-curdling noise that could be heard for miles and whose volume reached the heavenssuch an expression as never yet came from the throats of sane men, but from men whom the seething blast of an imaginary hell would not check while the sound lasted. The brand name is currently owned and marketed by Luxco, and the bourbon itself is distilled and bottled under contract by Heaven Hill at its Bernheim distillery in Louisville, Kentucky. The whiskey is aged in charred oak barrels for four years before being bottled. Be More Rebel. After the Stitzel-Weller company broke up in 1972, Rebel Yell was purchased by David Sherman Corporation, now known as Luxco. Why did they HAVE to choose such a name in the first place? From there, most bourbons will contain malted barley, and rye. By 1984, Rebel Yell was distributed nationally. In the final episode, a sound newsreel of a 1930s meeting of Civil War veterans has a Confederate veteran giving a Rebel yell for the occasion, sounding as a "wa-woo-woohoo". Good luck selling and Never Go Quietly! Weller & Sons until it merged with the Stitzel distillery company which was founded around 1872. And yes, it was made along side Pappy Van Winkle at Stitzel-Weller.

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