why did nabisco stop making ideal cookies?
Maybe if everyone emails Nabisco, they'll bring our favorite cookie back. Ritz Bits S'mores. I stated there was only 1 cookie worth remembering and that was IDEAL cookies, It is true, there has never been a better cookie made than those Ideal bars and never will. Check out McKee Bakery to find Peanut Butter Crunch Bars. They patiently look them up and laugh. How sad. When I was a kid my mom sent them to me at sleep away camp since they were my favorite!! :}. Can't believe they aren't made any more. After 30 years of no Ideal ccokies they musthave been to good for us m ere mortals. There is a whole new generation that would love them. Please - make them again Ana Isco. I used to ask for them in my Easter basket and in my Christmas stocking! He's not a peanut butter fan, so I don't think he really cares if Nabisco brings them back. Well being a creative kid I scrounged all the coke bottles and pennies in the house that I could find and returned them with a wagon and got more cookies. Maybe they cost too much for the average consumer but we average consumers have changed and will gladly pay for quality. Nabisco, please bring them back!!! The Return to the Brown-Edged Wafer - Out of Ambit Found these comments so wanted to put my two-cents in on this. I would pay almost anything to have these on the shelf again. . I can not remember the name. My sister and I wear talking about these cookies and I had to google them. I looked up the # myself to be sure I was calling the right place. read petition letter Dear Nabisco, Sign up and like! Maybe we need to start our own petition to Nabisco! I am so glad I'm not the only one who misses Ideal cookies. I thought about these cookies today and wondered whatever happened to them. My mom always kept a package in the house. Remember biting into them and then dunking them in milk in such a way that milk would fill then void. If I have to bake them myself in order to enjoy them again, I DON'T MIND, because it would be worth the time in the kitchen making them from scratch, by hand!!!!! Please bring them back. Please, Please start making the Peanut Butter with Dark Chocolate cookies, these are the best cookies, there is no other and will never be any other cookies out there that is as wonderful as these cookies. Some things should never have been changed, and this was one of them! I Goggled this cookie to see if anyone else remembered this sweet treat and boy was I surprised!! Take 2 Ritz crackers, put peanut butter between them, dip in melted milk chocolate, place on a buttered cookie sheet - load up the sheet with them and refrigerate for about 5 minutes. Please show me where to sign up. [ CNP00612 ] 100 Calorie Cheese Nips Crackers, 6 / Box; [ FVS00609 ] Ritz 100 Calorie Snack Mix, 6 / box; [ FVS00612 ] 100 Calorie Cheese Nips Crackers, 6 / Box. Anyway, these little growths were easy to bite off, and would lend a fairly pure chocolate experience, one that only hinted of the peanut butter explosion that loomed on the not-so-distant horizon. I really think Nabisco (Kraft) needs to re-evaluate product selectionsand give the people what they want! We would eat them all in one weekend!! He had to do all the hard work of reformulating the snack, but once he had figured that out, it was off to the races. If you can believe it (and it's true) I actually went through shock treatment using Ideal bars as a food I should not eat (a loose weight gimmick in the 70's which is still used for smoking). please bring back this tasty, tasty treat. How do we get to it? Mix together flour and potato starch flour; add to butter mixture and stir until combined. My father and I used to eat these all the time in the 70's. So sad that i have not gotten any is so very long. Ideals were awesome cookies. I've been looking for them for years-I was thinking maybe I just didn't remember the name and that's why I couldn't find them. More information. These were the BEST cookies by far!! Please! It will be worth it. I'm 51 years old now, and my only fear is that if Nabisco ever introduces this cookie again, I would promptly buy a couple of packages of them, pour a nice glass of cold milk, eat through the first package, and probably a few of the second. I love Ideal cookies!!! The fact my kids never had one is enough reasonwait, not it's not. Of course Mom would hide them from us and I could not wait until I grew up so I could buy them for myself. Oh PLEASE PLEASE PLEASE bring these cookies back. The world needs Ideal Bar cookies now more than ever! This was a big deal for him since he never packed his own lunch. But I was really let down. A mouse got into the cupboard and ate one bite from each cookie -- I would happily still have eaten them all, but the counselors made me throw them out --I still get sad thinking about it!! Our memories are strong. The Best Cookie Ever Made, Please Someone Make Them Again, Are Give Me The Recipe And I Will Make Them My Self.. My absolute favorite store-bought cookie EVER!!! I copied the link above someone posted and left the same story to nabiso, if everone does this, we might have a chance!! Nothing compares. The Best cookie EVER! Im sitting here telling my son about my favorite cookie of all time, Ideal peanut butter chocolate bars, they remind me of my child hood, I was so sad and disappointed when they stop selling them, I remember asking my mom to look for them if she ever went out of town, but we never found them anywhere . I haven't seen them for years! Iconic Dad's chocolate chip cookies discontinued, customers bitter - CBC You have to keep them refrigerated because the chocolate will melt. would be really neat if they reintroduced the Ideal Bars and one would hope the flavor would be the same if so? They really should bring them back!!!!! Im disappointed to learn that they no longer make these wonderful cookies. I was telling my children and my husband about it. I also love these cookies. I have thought of these cookies so many times over the years. I've thought about them for years and could not understand why they are no longer available, OMG!!!!!!!!!! If you got a package that didn't have enough PB, they were almost tasteless. I am now 58 years old and have never found a cookie that comes close to the ideal peanut butter log. They were wonderful. In the past 10 years or so I have not found them and about 2009 time frame I asked Nabisco what happened and they said that they stopped making them totally. My Dad would buy multiple boxes, then hide at least one in his truck so that we kids couldn't eat them all. My Mother kept these IDEAL Peanut Butter Cookie Logs in the Bread Box part of our shelvesthey were maybe three inches long and sorta like a flatted log.dark rich chocolate, didn't taste cheap.and had an inner crispy peanut butter filling, with some moisture.something like a Clark Bar taste, only a bit more of a cookie. Best cookie ever made.Dad hid them from me and I hid them from him. Finally I googled and found this site. Just found a Peanut Butter Crunch cookie by Little Debbie. It's decades later and those of us middle aged and older would enjoy having a cookie that tastes like something other than sugar to snack on. I miss them. Its comforting knowing my insanity has friends. I am not the only one to miss them SO much:) I would buy these religiously if they were made again. We depend on ad revenue to craft and curate stories about the worlds hidden wonders. bummer. Nothing compares!!! I think maybe Nabisco, but not real sure. I loved IDEAL bars!! The chocolate had hardened by the time I ate mine. To the lady who stated that little debbie bars tasted like the ideal bars, must not ever had the real Nabisco Ideal bars. I had forgotten about these!! With all these people clamoring for these cookies, I wonder why they ever stopped making them. Reeses' stix are not the same but still evoke some of the same taste. I thought I was the only one that searched grocery store shelves all over america for these treats!! Yep, I was just thinking of the yummy cookies. The taste brought back a memory from 30+ years ago. Still crave them . Ideal Cookies were the BEST!!! I can see the package and taste those things right now. Things like fundamental goodness or being a beloved brand doesnt mater to a corporation; even if its name is Nabisco. We looked so forward to going to the store and getting a couple packs to share. LET US ALL PROMISE TO CALL NABISCO AND PLEAD FOR THEM TO BRING BACK THIS COOKIE. I sure do wish they would bring them back, even if it was just for a trial period. As the others have said I can't believe that we all have been craving Ideal Peanut Butter Logs. Craft/Nabisco (877)535-5666. Why Nabisco why??? I can still taste them and remember the orange and clear cellophane package. Unite. I moved from Cali to Texas in 1980, Texas didn't have anybummer. Please Nabisco bring them back!!!!! In 1882, the entrepreneur Jacob Loose bought a biscuit and candy company that would eventually be known as Sunshine Biscuits (after the companys baking plant designs) and, in 1908, launched the biscuit sandwich known as Hydrox. I think the last Ideal Bar I bought was in the early 90's in California. I talk about them and people have no idea what I am talking about. Wassup Nabisco? Bring them back. I don't care which aisle it's in just bring it back. (Somehow the chocolate in Hershey candies seems watered down; not as good as the old days). But they did not stay mad long after I offered them another cookie :). We would just laugh and have THE BEST time. I havent had an Ideal cookie in about 45 years but they are still my favorite cookie- bar none. Little Debbie makes something similar, but we need the real ideal back!! It was a special treat when we were growing up, and, between me, my 5 siblings, and my mom, they didn't last an hour. Perhaps Nabisco has a deal with Reeses that they will not compeet! Please Nabisco bring back the Ideal cookie, Check this out. They were and still are the best cookie I have ever had. Timmy D PGH WE will prevail. I remember Ideal Bars as a kid,and really disappointed that they discontinued them.NABISCO WAKE UP, PEOPLE WANT THEM BACK.Little Debbie would be close with their version if they used dark chocolateBut Ideal is no.1 in my opinion. They were the Best Only draw back was they melted so easily. Pleeeeease bring them back! won't give an experimental 6-month return of the IDEAL BARS. They were expensive in the 70;s and our family had tight money, but we got these. I had always kept an eye out for these and time to time I would find them (and buy a few boxes!!! I concur with every favorable sentiment expressed about these cookies and if someone from Nabisco were to read all of these comments and if a lightbulb were to go on upstairs, they might see the dollar signs written on the wall. The best cookie ever - my Ohio farm raised husband never tasted one. Bring the discontinued cookies I've spoken so passionately for back as a "Classic" or "Vintage" brand. Please bring this cookie back so my children can enjoy them too!!! google_ad_format = "120x600_as"; Thanks a bunch, Nabisco. Dip cookies in the melted dark chocolate and let cool in the freezer. I've contacted Nabisco. Please, Please bring them back. And the name proved such a huge turnoff that Hydrox only had 4.2 percent of the sales of Oreo in 1998just $16 million compared to Oreos $374 million takeaway. I agree that they were the best store-bought cookies ever. The history of Oreos is pretty dark. They might look up that stats every year and laugh but did they stop to think there is a new generation of peanut butter cookie lovers out there. All rights reserved. I had a friend in Missouri I used to mail seeveral packages at a time to around Christmas. Oh, what happened to them!? PLEASE MAKE THEM AGAIN. Snack Catastrophe: Ginger Snaps Move South of the - Dan's Papers Like us on Facebook to get the latest on the world's hidden wonders. Us kids would rip the package open and eat every single one; I'm sure my Mother got tired of us finding her hiding places in the kitchen. I was broke and Mom was gonna know I wasn't sick. I encourage all you IDEAL fans to reach out to Nabisco too. I wrote Nabisco and sent the link to this site. Please bring Ideal cookies back. The cookie part is chocolate and is a little too grainy, compared to Ideal. I HAVE TO HAVE ONE .OUR KIDS NEVER EVEN TASTED ONE IF WE ALL WRITE TO NABISCO ABOUT THEM ,MAYBE THEY WILL CONSIDER MAKING THEM AGAIN .I DONT CARE IF THEY ARE 10 BUCKS A BAG LOL WELL,I DO BUT I WOULD PAY IT FOR IDEAL COOKIE BARS. Who wants to go to the store for cookies and basically have only one choice???? I would beg my mom when she sent me to the store to let me buy a package of Ideal bars, she would always say yes. See answer (1) Best Answer Copy Nabisco says that when enough people request the cookies, they will bring them back. After a few seconds the insides would be all smooshy. JPC. I wish they would bring them back at least as a promotional item for a few months, possibly the holiday season???? Nothing will ever compare to Ideal Cookies! What will it take to get nabisco to bring back ideal bars? I loved those cookies. They were the absolute best cookie I ever ate. There are few things I wouldn't do for those cookies. I LOVED these cookies. !So I can show my grandkids what a great cookie really is! My favorite way to eat them was to first fill a double old-fashioned glass with ice-cold milk. Ideal bars were the best store-bought cookies ever made. I always figured they were available in some part of the country that I hadn't visited yet. I can't stop checking. They are close, but the pretzel tast overwhelms the peanut and chocolate to the point where it looses the "Ideal" taste. I remember my mom buying these and trying to hide them from my sister and me, but we could find them anywhere! Oreo boycott (also known as the Nabisco boycott and Mondelez boycott) is a boycott of the Oreo cookie and other Nabisco-manufactured products, including Chips Ahoy! Well it wasn't long afterwards they disappeared altogether. Rollover, play dead, and beg they said. My husband promised me a case of them if we ever saw them again - which we have not. What Are Some of the Cookies Discontinued by Nabisco? - Reference.com Please contact them for bringing back Chocolate Ideal Peanut Bars!!! These cookies were literally like crack. Were screwed. Nabisco, come on, look at all the sales here. They used to be on the shelf next to the pinwheels, Why Nabisco still makes pinwheels and not ideal bars us beyond me. and spent my little savings on another package. i loved the ideal bars, tagalongs are good, also little debbie has a good one, peanut butter bars almost the exact of the ideal bar, i always wipe that one off the shelf, bring back the ideal bar nabisco. They were the best. They were not made in the summer because they would melt. nostalgia) things are "In" right now. I certainly DON'T, and my not buying cookies shows it!!!! "You have to have the right. No luck, so we checked another, and another. Oreo, which the company . Then about seven years ago I found Little Debbies Peanut Bars and a 30 year void in my life has been lifted. Nothing can compare , more like a candy bar . I would love to see them make a comeback! I thought it was a heat issuenope. Lots of people WANT these cookies back in production!!! evenings watching TV and eating a package of them with Daddy & cold white milk. . I loved these when I was a little girl. They were so delicious out of the refrigerator. Too bad for me. Nabisco Chocolate Snaps Cookies by: Rico Hatcher recipient: Nabisco Company If you fell in love with the Nabisco Chocolate Snap cookies in the 70's and 80's, then sign this petition. Nothing compares. Regular stores, specialty stores. At this time there are no plans to bring back our discontinued products, but we are always cooking up something new to help you live and eat better so you may discover a new favorite! At this point I knew I had a problem. It's always about the money. My dad used to get at least to boxes of these one for himself and another for the kids. So I walked 5 huge blocks in Altadena CA. ;-) THANKS. She used to hide them so us kids wouldn't eat them all. I cannot believe the number of people who remember these cookies! Not exactly the same but pretty darn close. The Ideal cookies were also a great treat in our household. But if you take a look off to the side in the grocery store, you might see one brand in particular that, in fact, was invented four years before Oreosa cookie brand that looks remarkably similar. They will make tons of $$$ dough on this cookie annually. I figured like some of the old candy from the 60s is still made regionall that these cookies would be too. You can find alot of copycat recipes for these cookies if you google "ideal nabisco cookie bars". It just hit me like a ton of bricks. Ideal coolies will never be forgotten by those who were fortunate enough to have experience a different kind of taste of cookie. You know that maybe they hadn't really existed. Please bring them back. I would love to see Nabisco bring them back for my family. SURE WISH THEY'D BRING THEM BACK EVEN AS A SEASONAL SPECIALTY. Since Vintage and Retro (i.e. (Two words: Cheez-It.). I have eaten many packages of these with a quart of milk. I look for IDEAL cookies every time I am at the grocery store hoping to see that Nabisco has reintroduced them. mmmmMMMMmmmmmMMMMMM!!!!! Did you lose the recipe? I wrestled with my weight as a kid in the late 70's, yet every once in a while my mom would secretly buy a box of these rich logs of dark chocolately goodness, if only to show her undying love for me, her only begotten son. Please, Nabisco, bring them back! I make something very very similar. Oreo was one of three cookies introduced by Nabisco on April 2, 1912, with the other twothe Mother Goose biscuit and the Veronese biscuitnow lost to history. I would sign a petition to bring them back in a minute. I wish they would bring them back. There were the BEST! The Untold Truth Of Nilla Wafers - Mashed.com They are the B E S T Cookie and if Nabisco doesn't want to make them anymore, then someone needs to reintroduce them. Thanks. I used to buy Ideal cookies when I lived in Wisconsin. But I can't make that happen by myself. The distinctive design was thought to have been created by William A. Turnier but Nabisco . A current Facebook thread on the topic is full of tales about quests for the item. Crazy.. The Rise, Fall, and Return of Hydrox Cookies, the Proto-Oreo Ideal bars were the best cookies ever made! When I was in my 20s and did not have to worry about weight or health, I would consume and ENTIRE box all by myself during an evening with glasses of milk. They were better than the Oreo with peanut butter in the middle, and that is saying a lot because I love those Oreos. I remember grocery shopping with my mother at the commissary in Newport RI. Now I know I am not crazy, they really did exist. Send a message to Nabisco to bring Ideal bars back. You'd make a bundle on themhealth-kick or not, people loved theseand you don't break what's not broken. I was looking up pinwheel cookies and came across Ideal. These were the best cookies out!!!! The cookie took a long time to eat, but it didn't last a long time at the grocery store. Bake at 375 degrees F for 10 minutes or until edges are brown. Well it was about 9 AM and I knew I was busted but Mom wasn't due home till much later in the afternoon. my Daddy just passed away recently @ 86 so these memories are running rampant through my mind. For months, some Canadians have been searching in vain for their beloved Dad's chocolate chip cookies. Really? We have so many fancy specialty items available (specialty beers; wines; whiskeys; cheeses; music; tuna; ice cream (Ben & Jerry's); candy; etc.) I looked forward to autumn when they would reappear at Thriftway supermarket. I wish I or someone could buy the reciepe and bring them back. The Streett Family. THE LITTLE DEBBIE ONES ARENT THAT BAD AT ALL BUT THEY ARE NOT IDEAL.THE ORIGINAL..SO CMON GANG EVERYONE GO TO NABISCO AND WRITE THEM A LETTER,TELL THEM ALL THE PEOPLE ON THIS SITE AND MAYBE THEY WILL MAKE THEM AGAIN , My favorite cookie above all was Ideal. Here's a look back - see how many you remember! I have been watching for those Ideal Bars for years and did not realize that Nabisco had quit making them. The Oreo is a cookie that embraces contradictions, wrote architecture critic Paul Golderberger. They were the best. I hadn't been able to find those for years either, but found one today (hooray! PLEASE BRING THESE BACK, NABISCO!!! ideal cookies were the absolute best! The reason the taste of those cookies is still memorable to so many people is simplethe high salt content of the peanut butter and the quality of the dark chocolate they used was a terrific combination. ), but they would not last on the shelves. Nabisco. It is now Nov 2016 and still NO IDEAL cookies on the shelf..why can't Nabisco sell their Recipe for the Ideal Cookie to like a Wegmans?? So many people would buy them just for the memories. I just did, but many voices are better than one. Sent another email to cis@nabisco,com -- maybe, just maybe it might work this time. Then she'd say, "Now, Peter, you know that four is your limit." Ideal bars are by far the best cookie of my childhood. There's nothing left. I would gladly pay $10-15.00 for a box. WOW! I would base my weekly calorie intake around these cookies! They can have the goldI just want to enjoy these cookies again. There is no replacement for Ideal cookies but Little Debbie makes a similar product. Oh man, Words Cant Describe how much I loved Ideal Bars.Its great so see how many people besides myself are obsessed with those little crunchy pieces of heaven. Why would they ever discontinue making such a fabulous cookie that became so loved by so many people? I wish I could get through to Kraft/Nabisco! BRING THEM BACK, NABISCO. We only had them during the winter, I don't think they could hold up to the Louisiana summer heat, they melted so easily. I also always look in the cookie aisle and leave buying no cookies because there is no competition. More like this. I've often remembered the ideal bar with fondness and wished I'd had one. I miss them. With so many people wanting them I can't believe Nabisco doesn't bring them back--I'd be first in line for a box. Here's to getting them back! When we'd visit Grandma and Grandpa, they'd open Ideal Bars after dinner, and we'd consume the whole package while watching TV. Please please PLEASE bring them back! There was an extra little clot of chocolate on each side of the bar, sort of a remnant of a cooled puddle of chocolate, I figured, that resulted when chocolate was drizzled over the top of each chocolate. I too remember these as a kid - we kept them in the fridgeI was thinking about them today which brought me to this page. Please, please, please Nabisco. You can wait around and hope but, frankly, I'd be astonished to see anything of their class again. Sounds like this cookie has a "Cult" followingha! the time is ripe for bringing back some treasured tastes of the old days! Glad to know others remember them and they were not a figment of my imagination. I was telling some co-workers about Ideal cookies the other day and one of them googled the name. My mother also tried her best to keep these wonderful cookies to herself and we made a game of finding where she had hidden them and sneak 1m or 2, but of course she always knew. Millions of other chocolate coated cookies survive shipping and storage - and I guess that most of us would still want them even if the chocolate was melted! I contacted them and received a very narrow minded canned response that they don't bring back discontinued products. They were that good. Golderberger had some thoughts on the Hydrox, too. With all of the 'retro' trends these days in fashion and automobiles (love the new Camaro!) Thank you all! ISO: Nabisco Ideal cookie bar clone recipe : PJ Virginia - 3-27-2006 : 1: Recipe: Ideal cookie bar information : Halyna - NY - 3-27-2006 : 2: I have been watching for those Ideal Bars for years and did not realize that Nabisco had quit making them. http://nabiscoworld.custhelp.com/app/contact. If a petition is started., I will sign. LOL I swear I wish they would bring those cookies back. Mom finally had to restrict us to 1 each otherwise they never lasted more than an hour after getting them home. these cookies were great and my mom favorites i wish they would make them again there is not many sweets she can each but i know she would it them again and give up other sweets please bring them back. I suggest we all keep contacting them. ;o(. Taste most like the original Ideal than anything I've tried. The price got really high and they did not sell that well. I truly miss these cookies, they are by far the BEST cookie I ever had. PLEASE BRING THEM BACK NABISCO. Its an idea, and it might be similar. I guess it was supposedly the heat that they stopped manufacturing these cookies. It is Little Debbie Peanut Butter Crunch cookie bars. They are so missing the boat on a retro line for all of us who remember these products. It is to let Nabisco know how much we love and want them back onto the store shelves for us all to enjoy once again. I am thinking of starting a "petition" that would go to Nabisco we all NEED these Ideal bars back on the shelves of our local stores. Waiting to see how it reacts with milk compared to what I remember. These were my favorite treat as a child! Sometime after 1976 I asked a Nabisco rep delivering in my local grocery store, where were they? Please Nabisco, make a good business decision and bring these back. Thanking you in advance for your cooperation in making our lives better. Those of you from the Philadelphia area may remember that the Ideal Bars were originally made by Acme Markets and were packaged as an Acme product until Nabisco bought the recipe from Acme. My dad used to ration them to me and my 3 siblings, otherwise we would eat them all in an hour! Please bring them back! . I kept thinking that it reminded me of something, then finally I remembered these cookies. Little Debbie makes a larger bar that are okay, but not from the same pure chocolate or peanut butter. Im 49 and that was the best cookie ever made lets all call Nabisco i would buy the recipe if they'd sell it to me damn i loved them cookies. There is a Facebook page called Bring Back The Ideal Bar! It is claimed to be the best-selling U.S. peanut butter sandwich cookie, with around a billion estimated to be eaten every year. I hope someone takes the challenge on! My best friend in grade school used to get them every week, and she would share! My mom would hide ours, too. Come on you guys bring them back. No other cookie compares. Nabisco Cookies - Home - Facebook I was so bummed when they discontinued them. I love the peanut butter filled pretzels at Trader Joe's, so I may just have to try it. (Unlike Girl Scout Tag-alongs which are just sweet.) Sometimes we used them as scoops with vanilla or new york ice cream. Glad to find this comment page and know we are not nuts. How can something SO Good, SO Popular, So Beloved, disappear without a trace, a sequel, a follow-up, or especially, an apology?! It makes no sense!! I agree - best cookie ever! They were the best cookie ever. I agree with everybody on this page. She says there like a cookie wafer hollow flat log dipped in a rich darkest chocolate with a light peanut butter layer in the middle.yum! Bring them back! Nabisco the market for them is ready and waiting!!!! We kept ours in the fridge in the summer so the chocolate wouldn't melt off!!! (Making matters worse: 1998 was the first year that Oreo itself went kosher for the first time.). my mother and I would share IDEAL cookies and talk. Why Nabisco did away with them, I'll NEVER know!!!!! I've been scouring store shelves since, but no sign of them or anything close. I used to love Ideal Bars: there was a certain salty sweet inside "crunch", and the way the outside chocolate used to melt, so you had to eat it faster, especially in the summer! Keebler created a weak version. My mother bought the Ideal peanut butter bars for my father (I don't know why he was allowed to hog them). Bring Back Old Recipe for SnackWell's Devil's Food Cookies Oreos were made with lard. When I was growing up my mother would buy IDEAL BARS and hide them too.I have 7 brothers and sisters and when we found them they didn't last too long.My mom would be so mad she would spank our butts.The next time she bought them we would do the same thing.They were worth every whack!Please bring them back,my mom is too old to catch us now! I miss them!! I too grew up with the wonder that was Ideals cookies and I miss them terribly. They'd have a hot stock on their hands if they did! I'm not a Facebook person but why doesn't someone set up friend of Ideals page and start a 2010 size campaign to get Nabisco to reintroduce this classic to the millions of cookie eaters who were born after the Ideal plug was pulled.